Joe Robinson (Joe Freshgoods)

Joe Robinson, known as Joe Freshgoods, is a Chicago designer and creative director whose work spans streetwear and footwear, including collaborations with New Balance. He created the Joe Freshgoods brand and opened Every Now and Then, a West Town boutique and café. He appeared on Ghetto Runways. Photograph by Lyndon French for Chicago Magazine.

Brand: Joe Freshgoods

Store: Every Now and Then