312 Runway

The #312Runway event, organized by the Chicago Fashion Coalition, was a creative campaign held during Open House Chicago. The event aimed to celebrate and elevate Chicago's diverse fashion scene by inviting every Chicagoan to showcase their unique style on the city's streets. Held over the weekend of October 14-15, 2023, the campaign transformed historic landmarks into vibrant runways. Notable achievements include +5 venues, 500k social media impressions, and collaborations with renowned local fashion industry professionals. The goal was to foster community, highlight local talent and architecture, and position Chicago as a global fashion hub.